Sunday, June 2, 2013

To post, or not to post? What is too much when it comes to marketing your book?

My first full length novel came out early this year and like any other new author I have been doing everything I can to get the word out. I have blogged, tweeted, tribbered and face booked every step I've taken. This is what I thought you were to do until I read a post in the Writer’s Journal. This was a great magazine that I found very useful, until now.

The article was titled “Enough is Enough”. The writer went into a rant on how he was being bomb barded by face book posts and tweets about author’s upcoming books. He stated that it got to a point where he just hit delete and never opened, or responded to them anymore. He continued by stating that was ineffective marketing and will result in losing readers instead of gaining them. I panicked. I have not been spamming everyone with my new release, but I was going to. He went on to discuss the ladder effect on how to build an audience then send out new release information. He stated that if you do not have an audience your new release will land on deaf ears. I’m hyperventilating at this point. Everything I have read, and information I have begged for, according to him was wrong. I have a book out and everything I planned he states will push readers away. Now what am I to do?

Well I can tell you with my lack of experience I figured that I couldn't be faulted by my newbie mistakes, or at least I hoped not.  I re-read the article and from what little information it had about him he was a professional marketer trying to sell a process, or I hoped it that way.
I decided to poll friends and other authors to see what they thought, that was a mistake. Everyone has a different idea about what is the best way to market. But what they all had in common was you needed to get your name out there and the only way I see to do that is facebook, twitter, tribber and blog spots. So against his best advice I am going to continue to trudge forward and push my information out to anyone who would listen to me and read my posts.
So I plan on posting, and pushing, regardless of what I've read. What I do know is I’m my own marketer and the best way to get my name out there is to get in front of everyone you can. I even got brave and e-mailed a few award winning New York suspense authors and asked if they would review my book. Doesn’t hurt to ask, right?
What do you think, is he right?  Do you feel some authors push too hard? And what marketing technique do you use?
Not to miss a chance to brag.  J
Rescued from the Dark, published through Black Opal Books released on February 16, 2013. 

She has no memory of their love…

Kidnapped by terrorists and sent into a drug-induced coma, FBI intern Mercedes Kingsley awakes with no memory of her ordeal—or the intimate interlude that left her pregnant. Convinced her child was fathered by her ex-fiancĂ©, Mercy walks away from the only man she has ever loved, determined to make things work with her ex, a man the FBI suspects is implicated in her abduction.

He knows the truth, but no one will listen…

FBI undercover agent Jason Michaels remembers what Mercy can’t and those memories are breaking his heart. Forced to keep his distance from his lover and their unborn child, Jason risks his life to protect Mercy from a cell of international terrorists who have vowed to get the secrets locked in her memory, no matter the cost. Can Jason convince Mercy to trust him until she remembers their past, or will he lose her to a man who will trap her in a nightmare world of darkness from which there is no escape?


Until next time.   J

1 comment:

  1. Good points! I think the biggest is not to be spammy. A few tweets or a few fb posts shouldn't ever bother anyone. It's the non stop hourly stuff that gets people riled. Thanks for sharing!


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